Monetization of Data through Digital Transformation

The capital markets are a dynamic and complex environment, where investors and financial institutions are constantly seeking new ways to optimize their decisions and identify opportunities. The main challenge of this project was to provide deeper insights into the behavior of this market to assist investors in making more informed and strategic decisions. To achieve this objective, it was necessary to gather information directly from its key clients: financial institutions such as brokerage firms and investment funds, which possess valuable knowledge about the needs and trends of this sector.

From this information, it would be possible to create new financial products that are more aligned with market demands, offering more precise and effective solutions. Additionally, the information needed to be organized and accessible in an efficient manner, so that clients could use it quickly and intelligently. This service also had to consolidate data from the Brazilian Stock Exchange, as well as integrate external sources, creating a solid information base that catered to the needs of different investor and manager profiles.

The key challenge was to ensure that the data was presented in an accessible and useful way, promoting a simplified yet in-depth query experience, enabling users to access relevant information and use it to make more well-founded and accurate decisions.

A specialized product development team was formed, responsible for creating and designing a Data Platform. This platform is a website that allows users to visualize consolidated stock market data through interactive panels and dashboards, featuring content such as rankings, trading flows, geolocation, and statistics.

Additionally, the design of a second platform, called the Reports Data Platform, was developed. This platform provides analytical reports on trading and post-trading data for over-the-counter assets. It integrates and consolidates information from the Stock Exchange with other external sources.

With the Data Platform, the company expanded its digital product offering and increased its revenue streams through data monetization.

By utilizing data analysis tools and processes alongside the company, it was possible to identify the most impactful use cases based on the available information.

The creation of this data intelligence and reporting platform, with stock market data, provided a comprehensive view of the market, including detailed analysis by investment, market share comparison, and regional indicators.